And they're not supposed to, they've got a B2B brands willing to pay f*cktons for absolutely mediocre work.

That's the problem we recognized, D2C and consumer brands don't have many agencies left because the top dogs sell themselves out for the corporate moolah. There's also a large gap in terms of offering vs capability. We don't outsource the work, it's all in-house. And finally there's the biggest issue, it's the talent.